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Financial Marketing reports on the latest marketing strategies
of financial services organisations, providing need-to-know information
on issues including, customer attitudes, brand management, government
regulation and product development. Each issue delivers the news, features
and case studies required to make the best strategic decisions.
Recently quoted in The Times, The Daily Telegraph and Marketing,
Financial Marketing consistently influences and informs the financial
services sector.
On top of all the breaking news and developments you would expect from
Financial Marketing, our features provide readers with an in-depth
knowledge on specialist areas of marketing financial services - using
B2C techniques in a B2B environment, online brand management and the effectiveness
of direct marketing.
To support our subscribers' theoretical knowledge, every month we provide
exclusive statistics from the likes of Thomson Intermedia and Overture
among others, and practical case studies looking at the full story behind
key market movements. Recently profiling Visa's marketing knowledge forum
extranets, and The Post Office's training activities for the selling of
mass-market products, Financial Marketing provides a practical
insight into emerging trends and the activities of our readers' peers.
Our expert editorial team ensures Financial Marketing subscribers
are kept informed of all the key events in the sector. We also publish
opinion articles from the leading players in the market to guarantee that
our audience is constantly provided with the most thought-provoking editorial
available.
"Financial Marketing provides high quality insight into the world
of marketing within financial services. It offers a depth that cannot
be found in other marketing publications and is invaluable to anyone involved
in marketing for or to this sector."
Paula Evans, Marketing Manager, DNA
Click
here to download a Financial Marketing Media Pack
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